AFC Hires Sara Yonker and Rob Rein to Lead Content and Growth for AFC Scholarship Fund

DALLAS, TX—The American Federation for Children is excited to announce it has hired Sara Yonker as Senior Director, Content and Rob Rein as Director of Growth, both focused exclusively on building out the AFC Scholarship Fund to ensure maximum success for the Education Freedom Tax Credit (EFTC).

Sara is a strategic content marketing leader with more than a decade of experience building high-performing content programs rooted in journalistic rigor, storytelling depth, and audience-first thinking. In her role as our Senior Director, Content, she will own the content infrastructure and storytelling engine that sits at the heart of our SGO strategy.

Rob brings nearly seven years of experience building data-driven digital programs across advocacy, political, and nonprofit organizations, with a proven track record in acquisition, retention, and long-term donor value. In his role as our Director of Growth, he will drive performance marketing strategies to expand the SGO’s reach and supporter base.

Their work will directly fuel the AFC Scholarship fund’s growth and ensure that the EFTC is a success for the families who need it the most.

Statement from Tommy Schultz, CEO, American Federation for Children:

“The nation’s first-ever federal school choice law is a once-in-a-generation opportunity to advance education freedom for families in every state. It simply must succeed. We are doing what it takes to ensure that we reach tax credit donors and families who need this opportunity the most. The Education Freedom Tax Credit is a landmark achievement, and making it work by reaching families, building trust, and growing a national supporter base requires exceptional talent. We couldn’t be more excited to have Sara and Rob join this talented team making it happen.”

The American Federation for Children is the nation’s largest school choice advocacy organization and a leading force in advancing education freedom. AFC has helped pass more than 200 school choice laws nationwide, empowering families with meaningful options and elevating parent voices in education policy. The organization’s affiliated Super PAC, AFC Victory Fund, is focused on electing education reform champions at state and federal levels.