Ricardo Kendrick is the Senior Paid Media Manager at the American Federation for Children, where he supports digital advertising and audience growth to advance educational freedom nationwide. He brings more than 12 years of experience in performance marketing across nonprofit organizations, higher education, hospitality, entertainment, and consumer financial technology, with a focus on paid search, paid social, and customer acquisition.

Ricardo has managed multimillion-dollar advertising budgets and led teams and agency partners for organizations including Christian Care Ministry, Darden Restaurants, and Ripley Entertainment. He holds a bachelor’s degree in marketing from the University of Central Florida.

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